Reali

Defining a Scalable
Design Language for Reali

Our objective was to simplify and elevate the Reali app experience while creating a distinct, ownable visual identity that could stand apart in a saturated real estate marketplace. From day one, the focus was on usability, consistency, and immediate brand recognition across every user touchpoint.

We designed a modular, scalable illustration system that transformed how Reali communicated within the product and beyond. Built as a component-based framework, the system supported everything from in-app moments to marketing campaigns, enabling rapid iteration without sacrificing cohesion. This approach ensured that visual expression reinforced user understanding, reduced cognitive load, and created a more intuitive product experience.