Fabric

Building a Modular
Brand System for Fabric.

Partnering closely with the Fabric team, we created a brand identity rooted in modularity, mirroring the platform’s building-block architecture while signaling the cohesive, end-to-end experiences their customers can assemble. The goal was to express flexibility with discipline: a system that could stretch, adapt, and evolve without sacrificing clarity or cohesion.

Our work extended beyond visual identity into product strategy, information architecture, and experience design. We focused on how the brand should feel and function inside the product—ensuring that navigation, hierarchy, interaction patterns, and content structure reflected the same modular principles that defined the company’s value proposition. The result was a digital expression of the brand that was intuitive, scalable, and grounded in Fabric’s core behaviors and values.